Day 2 of the London Blockchain Conference 2025 at Evolution London was anything but theoretical. The air buzzed with conversation, demos, and applause – the kind that comes when talk turns into tangible progress.
From the Visionaries, Innovation, and Insights stages to the busy coffee plaza and exhibition floor, one message rang clear: blockchain’s breakout moment has arrived. This isn’t hype anymore – it’s happening.
Visionaries Stage: Where Ideas Became Tangible
If Day 1 focused on inspiration, Day 2 was about proof – proof that blockchain can deliver measurable, human-centred results.
Scaling for Trust: Elfried Samba’s Emotional Blueprint
When Elfried Samba, CEO of Butterfly Effect and former Gymshark marketing lead, took the stage, the energy shifted. His message wasn’t about tech stacks or transaction speeds – it was about trust.
“You scale for trust, not just growth,” he said, urging founders to humanise how they communicate blockchain’s benefits. He drew a sharp line between marketing IQ and EQ: “Facts inform, but emotion inspires action.”
The audience nodded, phones up for quotes, as Samba shared lessons from scaling Gymshark into a billion-pound global brand. His advice landed hard with Web3 builders: “Talk less, do more, and let action earn your credibility.”
The applause that followed wasn’t polite – it was passionate.
Stablecoins That Scale: Dr Bernhard Kronfellner’s Five-Point Test
Dr Bernhard Kronfellner, Head of Web3 at Boston Consulting Group, grounded the hype around stablecoins in practical insight. “Stablecoins aren’t the future – they’re the present,” he said.
He laid out his five tests for scalable stablecoins – value, use cases, revenue, regulation, and coexistence with CBDCs – and compared the coming transformation to Airbnb’s effect on hospitality.
“Traditional banking is a road. Stablecoins are a highway. You can either get on or get left behind,” he quipped.
Tokenisation in Action: The Bridge to Mainstream Adoption
Meanwhile, a heavyweight panel featuring executives from Deutsche Bank, JP Morgan, Schroders, and Trilitech unpacked how tokenisation is quietly bridging traditional and digital finance.
Sabih Behzad of Deutsche Bank framed it simply: “Tokenisation is about accessibility, programmability, and cost efficiency.”
Emma Lovett of JP Morgan brought it home with real-world examples – securities being tracked in real time, ownership updates processed in seconds. “We’re not experimenting anymore,” she said. “We’re executing.”
The discussion struck a chord with investors and enterprise leaders in the crowd – blockchain wasn’t just reinventing finance; it was refining it.
Innovation Stage: Culture, Code, and Quantum
While the Visionaries Stage dealt in frameworks, the Innovation Stage was where culture met code – and where new use cases stole the spotlight.
Fractionalising Culture: Brendan Lee’s Origin Exchange
Brendan Lee, CEO of Elas, unveiled Origin Exchange, a blockchain platform for fractional ownership of music rights.
“Imagine owning a piece of Thriller,” he said, and the crowd leaned forward. “Fans can now share in the success of the art they love.”
It wasn’t just about financial innovation – it was about democratising creativity. Lee explained how artists could raise capital directly from their communities, while fans could earn real returns from their favourite songs.
“Music is just the start,” he added. “Film, art, gaming – every creative sector can benefit from this model.”
Insights Stage: Regulation, Inclusion, and Global Growth
The Insights Stage lived up to its name – a space for realism, collaboration, and policy grounded in progress.
Blockchain for People and Planet
Sustainability took centre stage as Genevieve Leveille of AgriLedger described using blockchain to protect Haitian farmers’ income during political collapse. “No government? No problem,” she said. “Blockchain gave communities ownership of their data and their dignity.”
Ismael Dainehine of EverGive added a challenge: “The biggest risk isn’t crypto volatility – it’s ignoring the technology that can fix broken systems.”
The audience broke into applause – not for potential profits, but for impact.
Beyond the Stages: The Buzz of the Exhibition Floor
Between sessions, the exhibition floor pulsed with energy. Start-ups demoed their platforms; founders pitched investors over lattes, and spontaneous brainstorming sessions spilled across the venue.
The networking zones were packed, not with spectators but collaborators. Conversations ranged from tokenised real estate and AI governance to sustainability tracking and digital identity.
The word most often overheard? “Momentum.”
Everywhere you looked, blockchain wasn’t being hyped – it was being used. From fractionalised music rights to stablecoin frameworks, from sustainability pilots to public-sector innovation, the projects unveiled were solving real problems for real people.
The Verdict: Beyond the Buzzword
Day 2 of #LDNBlockchain25 showed a confident, collaborative industry that’s moved past speculation into substance.
Blockchain isn’t waiting for the future anymore – it’s building it, one verified block, one trusted connection, and one human story at a time.
